In other words, a good website should be visually appealing as well as functional. It should have a clear goal in mind. It should be appealing to the eye and simple to use. It should cater to a wide spectrum of visitors while remaining technically sound and safe. Attractive, functional, and useful websites are the hallmarks of good design.
Sometimes, your website is the only thing your customers see. You want it to be so eye-poppingly fantastic that it attracts backlinks, case studies like this, media attention, and clients in droves.
You’re in luck, too. Because I’m about to teach you everything we know about what creates a successful web design creation in this post.
What Are the Characteristics of a Good Website?
Okay, so this is a really large topic to take on. Web design is the subject of thousands of books and courses.
Before I start spewing teachings, I want to make sure you can take something away and put it into practice right now.
So, before you remodel or launch your website, remember these four essential characteristics of what makes a good website:
Purpose. A good design begins with a goal in mind. “What am I trying to achieve with this page?” ask yourself. Consider removing any pages that don’t have a clear purpose.
It’s appealing to the eye. I’ll go over this in more detail in the first part on visual design, but your site must look excellent. It’s time to update your website if it appears like it was constructed in the 1990s.
Content that is both relevant and unique. Your website should provide original information that is relevant to your target demographic. Plagiarism is against the law, and Google will penalize you if you do it.
Plus, being a first-rate version of yourself is preferable to being a second-rate version of someone else.
The site’s navigation is simple. I’ll go over this in more detail in section two about technical concerns, but keep in mind that navigation is important. Any page on your site should be accessible in three clicks from any other page. The navigation on your site should be easy and intuitive. This is beneficial to both Google and your visitors in terms of navigation.
Let’s delve a little deeper now that you’ve grasped the fundamental principles.
1. Prettiness (Visual Website Design)
Consider the following scenario.
You’re looking for a birthday present for your sister. You come across a tweet from someone you follow about a friend’s new clothes store. You make a click.
Then there’s this.
Nope, nope, nope, nope, nope, nope, no You’ve left.
Is this a case in point? Yes.
Is it still important to have a well-designed website? Yup.
Am I going to tell you what you need to do to improve the appearance of your website? Yes, absolutely.
Visuals have an impact on everything from conversion rates to time spent on page, trustworthiness, and organic backlinks, to name a few (which help you rank your site on Google.)
As a result, the equation is as follows:
- Better conversions = more trust = better site design
- More conversions = more trust = more conversions = more
- conversions = more conversions = more conversions = more
- conversions = more conversion To Tweet, simply click here.
How can you make your website stand out? Begin with your personal brand.
Designing a Website for Branding
Your image is your brand. Everything you do, from the colors you use to the fonts you employ, has an impact on how people see you.
“As a small firm, you may be fighting against major brands with committed clients,” Sonia Gregory writes in her branding guide. That’s why you need to develop ways to stand out–with your own robust brand building strategy.”
When people visit your website, what do you want them to think?
What do you want it to be: edgy, current, satirical, professional, or something else entirely?
These ideas can be conveyed through your design. Take a look at color psychology: different hues elicit different emotions.
In fact, according to a research titled “Impact of Color on Marketing,” up to 90% of product judgments can be made only on the basis of color, depending on the product.
You can choose from a variety of fonts in addition to color. Yes, there is psychology involved in font selection. Crazy Egg’s Ted Hunt created this amazing infographic on it:
For your primary body font, regardless of the font you use for your logo and branding activities, readability should always take precedence over emotional feel. Sans serif fonts are typically used because they read the best on the web.
Last but not least, when it comes to font selection, don’t utilize more than two fonts in your design. Choose two that complement each other and use them across your brand.
Takeaway: To express your brand, use no more than three colors and two fonts. Be a list of the fonts and color codes, and make sure to utilize them consistently throughout your website and marketing efforts.
Choosing, Creating, and Using Images
Website design includes a lot of imagery. Despite this, many people get it incorrect.
The value of great photographs is added to the visitor. They aid in the explanation of a vital subject while also providing a rest for the eyes. They can even assist you in selling your goods and services.
If you’re running an eCommerce site, for example, you’ll want your product photographs to be high-resolution and display a variety of angles.
Which one of these flowers would you choose to purchase?
You’d probably leave and never return if you even saw the image on the right. The image in the middle is a little better, but it’s still not fantastic. The one on the left instills confidence in the website.
Just keep in mind that terrible visuals can actually diminish readership.
Remember design principle #1: Good design serves a purpose.
Any image that serves no purpose is a poor image. Period.
Page load speed (which I explain in part two) is incredibly crucial to SEO and usability, if you needed any more convincing. Having too many large photos slows down your website.
So, how do you go about finding, designing, and incorporating photos into your website?
In this essay, we discussed some tools for creating beautiful photos. Take a look at it.
However, here are a few samples of good photographs you can use to get you started:
- Data point graphs and charts
- Stock photography of exceptional quality (choose wisely)
- Vector images and custom designs
- Photography that is professional (or at the very least well-done).
3 Beautiful Websites to Inspire You
When you see real-life examples, it’s simpler to understand what makes a good website.
Here are a handful of my favorites:
KlientBoost is solely focused on creating stunning websites. Their website is full with stunning imagery.
CoSchedule is another site I admire. Their entire website is built on a foundation of excellent layout and consistent branding.
More examples that have won Awwwards and Webby Awards for exceptional design may be seen here.
Enough with the graphics. Let’s take it up a notch.
2. Website design for technical purposes (often known as “geeky stuff”).
The following are examples of technical web design:
- Mobile-friendliness and responsive design
- Quick load times
- SEO stands for search engine optimization (SEO)
- Secure Socket Layer (SSL) encryption
- Navigation and site architecture
Don’t worry if any of these items make you say, “What?” I’ll explain everything to you in layman’s terms.
Mobile-Friendly Design and Responsive Design
Responsive Web Design: What It Is And How To Use It: According to Smashing Magazine’s piece Responsive Web Design: What It Is And How To Use It:
“Responsive Web design is an approach to design and development that implies that design and development should respond to the user’s behavior and environment based on screen size, platform, and orientation.”
To put it another way, a responsive site works well on all screens and devices. It’s mobile-friendly and adjusts to the size of the screen you’re using.
If you think that sounds difficult, you are correct.
It is, nonetheless, critical. In fact, smartphones now account for more than 51% of all online traffic, with tablets accounting for just over 12%. And the number continues to rise.
Also, Google is quite concerned about mobile-friendliness. In fact, they’ve made rating mobile-friendly sites a priority (dubbed “Mobilegeddon”).
Finally, being mobile-friendly improves the user experience. And, at the end of the day, it’s all about the user. They’re the ones that put their money where their mouths are to keep your company afloat.
So, what are the options for someone who isn’t a designer?
First, use Google’s mobile-friendly test to verify if your site is considered mobile-friendly. It’s also a good idea to check it out on your phone by browsing to your website. You have some work to do if it doesn’t score well or look well.
We’re mobile-friendly, yay!
Aside from hiring a designer, changing the template of your website is your best chance. This is the most straightforward and cost-effective method of making your website mobile-friendly and responsive.
For popular site builders, here are some mobile-friendly templates:
- WordPress layouts that are mobile-friendly
- Shopify layouts that are mobile-friendly
- BigCommerce templates that are mobile-friendly
- Magento layouts that are mobile-friendly
- Template Monster is a multiplatform template generator.
Quick Website Loading
According to Akamai and Gomez.com polls, nearly half of web users expect a site to load in two seconds or less, and they are more likely to quit a site that takes more than three seconds to open!
That doesn’t leave you much leeway. If you’re still not convinced, consider the following:
Approximately 79 percent of online buyers who have had problems with website performance say they will not return to the site to buy again, and approximately 44 percent say they would tell a friend if they had a bad online buying experience.
In other words, if your website is slow, you will lose. In a big way.
So, how do you guarantee a quick load time? Consider the following:
- Google also has a page speed test, similar to the mobile-friendly test. However, some people say it isn’t very accurate, so it’s worth trying Pingdom and GT Metrix as well.
- All three will offer you an understanding of what’s causing your load speeds to slow down, as well as suggestions for how to enhance them.
As you can see, there are a variety of methods for improving site load speed, including browser caching and prioritizing above-the-fold information (the content you see without scrolling down the page).
However, optimizing and compressing your photographs is one of the simplest methods. Images consume a lot of bandwidth, as I said in the visual portion. As a result, it’s critical to only use photographs that are extremely valuable.
You can compress your photographs for free using a program like Gimp. (Here’s a guide on how to do it.)
SEO stands for “search engine optimization” (SEO)
Search engine optimization (SEO) is the process of making your website more visible in search engines such as Google. It’s the foundation of what creates a great website.
If done correctly, it can bring thousands of visitors to your site each month with little additional effort.
If done incorrectly, no one will be able to discover you on Google.
There are four steps to SEO, according to Jon Rognerud. Here are a few of Jon’s key takeaways:
Determine who you’re aiming for and conduct keyword research.
On-page SEO targeting certain keywords should be used to optimize your site pages.
For Google and Bing to index your site, provide a good sitemap.
Although there are many more SEO aspects to consider, these three strategies will get you well on your road to appearing in search results.
This next piece of web design advice is beneficial to both SEO and visitor trust.
SSL Encryption for Website Security
You’ve probably noticed the small green lock next to a website in your address bar.
SSL encryption is the term for this.
Encrypted sites get a modest SEO advantage from Google. But perhaps even more significant is the sense of trust it instills in your guests.
This is especially true if your website sells anything. Before they open their wallet, they want to ensure that their information is secure.
The transition to SSL is a difficult procedure. Here’s how to make the switch to SSL without damaging your search engine rankings.
Navigation & Site Architecture
Remember design principle #4: Have an easy-to-navigate website.
The importance of navigation can be summed up in two words:
- Better Search Engine Optimization (because it makes it easier for Google to index your site).
- Better usability (since visitors can find their way around more easily).
- Remember to follow the “three click rule,” which states that every page on your site should be three clicks away from any other page on your site.
Consider creating a website map to assist you with this. You can use a tool like Slickplan or just pen and paper to do it. They appear as follows:
Creating a physical map allows you to identify where you’re missing out on connecting pages and maintains everything in order.
Your most critical calls-to-action should likewise be at the top of the page. Because here is where the majority of visitors will look, it’s an excellent location for a “shop now” button, a “contact us” link, or a “learn more” button.
3. Website Tools (also known as “Useful Stuff to Improve Your Website”)
Because website tools can’t cure a bad website, they’re featured last because they can improve an existing good one.
Here are a handful of our personal favorites:
Live Chat with Formilla
A live chat feature is a must-have for any company website. At least, that’s what we’d like to believe. After all, we do provide it as a service.
But, in all seriousness, live chat may assist you in providing outstanding customer service, closing potential clients, and learning more about your target market.
In fact, we show you how to use live chat to survey your customers and enhance your marketing in this post. Even before a chat interaction, you can receive notifications when people arrive on your site!
Cart Abandonment Recovery via Conversio
Conversio would be at the top of our list if we were to write “What Makes a Good eCommerce Website.” It sends emails like the one above automatically to try to retrieve abandoned carts.
(As an aside, the advice in this post also applies to eCommerce sites.) So, if you run an online store, you can rest confident that reading this isn’t a waste of time.)
Anyway, with an average of 69 percent of individuals abandoning their carts, you’ll be making the most of this technology.
They also provide services such as newsletter distribution, product recommendations, and a more robust search bar on the website.
Email Opt-in Forms in MailChimp
Have you ever wondered how to get an in-line opt-in form like the one below on your website?
To accomplish this, we use MailChimp and a paid MailChimp WordPress plugin.
Buttons for Social Sharing by AddThis
Are you aware of the sharing buttons on the left side of the screen? They’re from the AddThis plugin.
A follow button and a related posts widget are among AddThis’s other features.
SEO by Yoast
We discussed the importance of SEO for a modern website. On-page SEO is a breeze with Yoast SEO.
It provides a checklist that outlines what you’ll need to add or change to optimize your page for the keyword you’ve chosen:
Total Cache for W3
The speed with which a page loads is crucial for both SEO and usability. Browser caching is one approach to speed up the loading of a website. Caching is a breeze with W3 Total Cache.
Here’s a step-by-step tutorial on getting it set up.
Google Analytics is a tool that allows you to track
What’s free, simple to set up, and really beneficial? Google Analytics is a tool that allows you to track your online
Google Analytics can provide a wealth of information on where your traffic comes from, where it goes, and where it stops. There’s no reason not to utilize it because it’s free.
Our journey has come to a close. Give yourself a pat on the back for your efforts.
So, what did we discover?
Essentially, your website serves as a digital business card. It’s what everyone sees when they think of doing business with you, including your clients, stockholders, friends, family, and cat.
Maintaining the appearance of your website ensures that everyone who visits it perceives you as trustworthy, professional, and worthy of doing business with.
A strong website also attracts visitors from Google, receives links from respected sites, and is shared more frequently.